Bachelor of Business Administration (Honours) in E-Commerce

Bachelor of Business Administration (Honours) in E-Commerce

(R3/0410/6/0012)(12/28)(A 9517)
Intakes: March, June, Oct
Mode of Study: Full Time
Duration: 3 years
Credits: 120
Level of Study:
Field of Study:
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ABOUT THIS PROGRAMME

Step into the future of business with our dynamic Bachelor of Business Administration in E-Commerce programme. Designed to empower graduates with cutting-edge expertise in both business administration and the digital economy, this programme equips you with the technical skills, innovative mindset, and leadership qualities essential to thrive in today’s fast-paced, tech-driven world. From mastering e-business ecosystems and data analytics to harnessing digital tools and entrepreneurial thinking, you will be prepared to lead transformative change and create sustainable business solutions on a global stage. Join us to become a forward-thinking professional ready to innovate, collaborate, and excel in the evolving landscape of e-commerce and beyond.

Who should take this programme?

Anyone with interest in the application of web technology for business and commerce.

What will I learn?

A combination of Business, Management, Communication and Information Technology theories and practical skills.

What should I expect?

PROGRAMME EDUCATIONAL OBJECTIVES (PEO)
PEO1 To produce graduates with a strong foundation in business administration and e-commerce, equipped with relevant technical expertise and soft skills—including leadership, collaboration, creativity, innovation, and effective interpersonal communication—to thrive in dynamic team environments.
PEO2 To develop competent e-commerce specialists and entrepreneurs who effectively apply digital technologies and data analytics to drive sustainable and innovative business solutions.
PEO3 To nurture professionals with strong ethical values and a global mindset, committed to lifelong learning and continuous personal and professional development in an evolving digital economy.
PROGRAMME LEARNING OUTCOMES (PLO) WITH MQF CLUSTER AND ESD
PLO Description MQF Cluster ESD
PLO1 Explain core business concepts, theories, and critical success factors in e-business ecosystems. Knowledge & Understanding Systems thinking
PLO2 Analyse complex business problems using relevant principles and data. Cognitive Skills Critical thinking, integrated problem-solving
PLO3 Apply appropriate e-business tools and technologies in structured e-commerce tasks. Practical Skills Strategic thinking
PLO4 Function effectively as a team member or leader in achieving business goals. Interpersonal Skills Collaboration, leadership
PLO5 Communicate business-related ideas effectively to diverse stakeholders, including the community and society. Communication Skills Collaboration, normative competency
PLO6 Utilize digital and technological tools to support and enhance the e-business value chain. Digital Skills Integrated problem-solving
PLO7 Synthesize numerical and financial data in e-business decision-making. Numeracy Skills Critical thinking
PLO8 Demonstrate effective leadership in managing and resolving e-business challenges. Leadership, Autonomy & Responsibility Strategic thinking
PLO9 Pursue continuous personal development and expand professional competencies in e-business domains. Personal Skills Self-awareness, lifelong learning
PLO10 Apply entrepreneurial thinking and skills to identify and capitalize on e-business opportunities. Entrepreneurial Skills Strategic thinking
PLO11 Demonstrate awareness of professional and ethical standards in e-business practices. Ethics and Professionalism Normative competency

CHECK IF YOU ARE ELIGIBLE

STPM Minimum 2 Principal Passes (C), pass Mathematics and English in SPM
STAM Minimum grade of jayyid, pass Mathematics and English in SPM
A-Level Minimum 2 Principal Passes (C)
UEC Minimum 5Bs (including Mathematics)
Diploma/ HND Minimum CGPA of 2.00
Foundation/Matriculation Minimum CGPA of 2.00
SAM/ HSC/ AUSMAT TER/UAI: average 60% or higher in 5 subjects
CPU/ CIMP Average of 60% or higher in 6 subjects
IB 26 points or higher based on 6 subjects
Other Qualifications * As recognised by the Senate of KLUST as equivalent to STPM
* STPM/STAM: Candidates without a pass in Mathematics & English at SPM level may be admitted if it contains subjects in Mathematics & English that is equivalent to SPM level.
ENGLISH LANGUAGE REQUIREMENT
IELTS 5.5
MUET BAND 3
PTE 51
LINGUALSKILL 160
TOEFL (IBT) 46
TOEFL Essentials (Online) 8
Cambridge English 160

 

WHAT WILL YOU LEARN?

Year 1

MPU subjects, Fundamentals of Accounting, Basic Marketing, Organizational Management, Introduction to Sustainable Infrastructure and Technology, Introduction to E-Commerce, Database Concepts, Fundamentals of Business Intelligence, Business Economics, Basic Entrepreneurship and Business Ethics.

Year 2

Business Law, Business Analytics, Financial Management, Organizational Behavior, Management Information System, Web Systems and Technologies, Cyber Law, Intermediate E-Commerce, Human Resource Management, Operations Management, Enterprise System, International Business, Introduction to Logistics Management, Professional Communication

Year 3

Research Methods, Free Elective 1, E-Commerce for Managers, E-Advertising, International Marketing, Supply Chain Management, E-Customer Relationship Management, Strategic Management, Internet Marketing, Free Elective 2 and Industrial Training (12 weeks)

Free Electives:

  • CSC 1004 - Current Technology in IT
  • CSC 1005 - IT Environment & Skill Sharing
  • ENGR 3102 - Product Design & Innovation

OUR SUCCESS STORY

CAREER CHOICES

Online Business Owner, E-Commerce Consultant, E-Commerce Manager, Social Media Manager, Digital Marketer, E-Commerce Analyst, Content Creator and E-Business/Commerce Researcher.

MORE ABOUT THIS PROGRAMME

Bachelor of Business Administration in E-Commerce prepares students for a wide range of managerial position in the e-commerce environment. The students acquire theories as well as practical skills in all phases of business including information technology. This program allows students to enhance their skills in selling and buying of organizational product and service over the electronic system

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