Bachelor of Communication (Honours) in Integrated Marketing Communication

Bachelor of Communication (Honours) in Integrated Marketing Communication

(R3/0323/6/0065)(05/30)(A 5927)

Intakes: March, June & October
Mode of Study: Full Time
Duration: 3 years
Credits: 122

Level of Study:
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ABOUT THIS PROGRAMME

The Bachelor of Communication (Honours) in Integrated Marketing Communication (BCIMC) prepares you to become a strategic architect of brand success. This programme equips you to design and execute marketing campaigns that capture attention, drive engagement, and build powerful brand reputations. You will learn to craft compelling messages, develop effective visuals, and—crucially—measure the business impact of communication efforts. Graduate with the expertise to unify all marketing channels, enhancing both market competitiveness and corporate performance.

Is this programme for me?

Yes, if you want to be the creative and strategic force behind powerful brands. This programme is ideal if you're fascinated by how compelling messages and seamless campaigns come to life across multiple channels—from social media and advertising to public relations and beyond. If you're a creative thinker who also loves using data to understand audience behavior and prove results, then the BCIMC will equip you with the integrated skill set to thrive in the dynamic world of marketing communication.

What will I learn?

You will learn to architect seamless brand experiences that resonate with audiences and drive business results. This programme equips you to master the full spectrum of integrated marketing—from advertising and digital marketing to public relations and brand management. Beyond theory, you will gain practical expertise in crafting cohesive campaigns, managing corporate reputation through media relations and crisis communication, and using analytical skills to solve complex marketing challenges with innovative, integrated solutions.

CHECK IF YOU ARE ELIGIBLE

STPM Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English
A-Level Minimum 2 Principal Passes (C) and a C in O-Level English
UEC Minimum 5Bs (including English)
Diploma/ HND Minimum CGPA of 2.00 and credit in English at SPM or its equivalent. OR a diploma in Media and Communication or its equivalent
Foundation/Matriculation Minimum CGPA of 2.00 and credit in English at SPM or its equivalent
SAM/ HSC/ AUSMAT TER/UAI: average 60% or higher in 5 subjects
CPU/ CIMP Average of 60% or higher in 6 subjects
IB 26 points or higher based on 6 subjects
Other Qualifications As recognised by the Senate of KLUST as equivalent to STPM
ENGLISH LANGUAGE REQUIREMENT
IELTS 5
MUET BAND 3
PTE 47
LINGUALSKILL 154
TOEFL (IBT) 40
TOEFL Essentials (Online) 7.5
Cambridge English 154

 

WHAT WILL YOU LEARN?

Year 1

MPU Subjects (U1), Human Communication, Theories of Communication, Basic Marketing, Introduction to Integrated Marketing Communication, Introduction to Corporate Communication, Office Application Technology, Mass Media and Society, Public Relations Practices, Introduction to Corporate Multimedia, Introduction to Social Science, Communication Law & Ethics, Interactive Skills, MPU Subject (U2)

Year 2

Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Critical Reading Skills,  Consumer Behaviour, E-Advertising, Managing Advertising and Promotion, Branding and Positioning, Promotional Writing, International Relations, Research Methods, Knowledge Management, MPU Subjects (U3)

Year 3

Crisis Communication Management, IMC Campaign and Planning,  IMC Globalization, Effective Negotiation, Free Elective II, International Marketing, Internet Marketing, Project Paper, Industrial Training

OUR SUCCESS STORY

CAREER CHOICES

Graduates from Bachelor of Communication (Honours) in Integrated Marketing Communication can be employed in various professional careers such as:

  • Marketing Communication Executive
  • Digital Marketing Executive
  • Media Planner
  • Brand Executive
  • Social Media Executive
  • Copywriter
  • Advertising Executive
  • Art Director
  • Corporate Communication Executive

MORE ABOUT THIS PROGRAMME

Bachelor of Communication (Honours) in Integrated Marketing Communication (BCIMC) is a programme that equips the students with holistic approach and with a broad skill set that is valuable across diverse industries. The programme also provide a comprehensive understanding of various aspects of marketing communications including branding, digital marketing, advertising, public relations, and more.

This program focuses on how the students can adapt to the new changes and how to stay current with trends. On top of that, the students will explore how to utilize new tools and platforms effectively in their hands-on learning such as real-world projects, case studies and industrial training. During the studies time, the students will have opportunities to build networks with professionals in the field through guest lectures, industry events and also through alumni connections.

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