Bachelor of Communication (Hons) in Corporate Communication

Bachelor of Communication (Hons) in Corporate Communication

(R3/0321/6/0001)(01/29)(A 9860)
Intakes: March, June & October
Mode of Study: Full Time
Duration: 3 year
Credits: 122
Level of Study:
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ABOUT THIS PROGRAMME

The Bachelor of Communication (Hons) in Corporate Communication (BCCC) equips students with the strategic skills to manage an organization's reputation and build relationships in a global context. This programme blends foundational theory with practical expertise in key areas such as organizational and managerial communication, crisis management, and cross-cultural engagement. Graduates emerge as versatile, job-ready professionals prepared to navigate the complexities of modern corporate communication and drive business success worldwide.

Is this programme for me?

You should pursue a Bachelor of Communication (Hons) in Corporate Communication if you see yourself as a strategic bridge between an organization and its many stakeholders. You are a storyteller, a reputation guardian, and a relationship manager, all rolled into one. If the idea of shaping and protecting how the world sees a company excites you, then this is your degree.

What will I learn?

This programme equips students with the essential skills to master corporate communication and reputation management. You will learn to run successful PR campaigns, manage crises communication, and engage both employees and stakeholders. Through a blend of practical writing for press releases and social media, strategic planning, and business ethics, you'll graduate as a well-rounded, job-ready professional.

CHECK IF YOU ARE ELIGIBLE

STPM Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English
A-Level Minimum 2 Principal Passes (C) and a C in O-Level English
UEC Minimum 5Bs (including English)
Diploma/ HND Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent;
Foundation/Matriculation Minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
SAM/ HSC/ AUSMAT TER/UAI: average 60% or higher in 5 subjects
CPU/ CIMP Average of 60% or higher in 6 subjects
IB 26 points or higher based on 6 subjects
Other Qualifications As recognised by the Senate of KLUST as equivalent to STPM
ENGLISH LANGUAGE REQUIREMENT
IELTS 5
MUET BAND 3
PTE 47
LINGUALSKILL 154
TOEFL (IBT) 40
TOEFL Essentials (Online) 7.5
Cambridge English 154

 

WHAT WILL YOU LEARN?

Year 1

MPU Subjects (U1), Introduction to Sustainability and Technology, Human Communication, Theories of Communication, Small Group Communication, Introduction of Corporate Communication, Mass Media and Society, Introduction to Corporate Multimedia, Introduction to Social Science, Communication Law and Ethics, Office Application Technology, Basic Marketing, Critical Reading Skills, Public Speaking, MPU Subjects (U2)

Year 2

MPU Subject (U3), Organizational Communication Strategies, Cross Cultural Communication, Corporate Writing, Corporate Interviewing, Corporate Communication Strategies, Managing Advertising and Promotion, Managing Media Relations, International Relations, Managerial Communication, Basic Entrepreneurship, Meeting Skills, International Marketing, Desktop Publishing and Print Design, MPU Subject (U4)

Year 3

Crisis Communication Management, Integrated Marketing Communication, Research Methods, Knowledge Management, Effective Negotiation, Internet Marketing, Project Paper, Free Elective II, Industrial Training

OUR SUCCESS STORY

CAREER CHOICES

Graduates from Bachelor of Communication (Hons) in Corporate Communication can be employed in various professional careers such as:

  • Corporate Communication Executive
  • Public Relations Executive
  • Media Relations Officer
  • Event Executive
  • Media Officer
  • Marketing Communication Executive
  • Customer Service Executive
  • Crisis Management Officer
  • Communication Consultant

MORE ABOUT THIS PROGRAMME

How much will I make?

It is difficult to determine a specific salary for degree holders as there are many career paths available for communication students. Just like other careers, the higher the position you hold, the higher your salary will be.

Did you know?

The English language is highly in demand, and being able to communicate in English will improve your marketability, mostly when you are looking to work in the corporate world.

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